Advertising & branded content

A commercial isn't financed, it is commissioned. Pick the Advertising or Branded content production type, and the tool switches to that business — you configure nothing else.

What changes, on its own

• The vocabulary: shots, not scenes.
• The breakdown: the trade's own sheet — product (packshot), silhouettes, stand-ins, weapons, set dressing, security, location support.
• The quote: an advertising nomenclature, without the French CNC vocabulary.
• The navigation: no more financing plan or grants — a commercial is paid for by its advertiser. In their place, the Usage rights screen.

The job card

Every project carries its job: agency, advertiser, brand, bid deadline. A status follows it — bid, awarded, PPM, shoot, wrap, or lost — and your dashboard becomes a pipeline. A lost bid doesn't disappear: it's what you re-read before the next one.

Usage rights (buyouts)

A performer is paid twice: the fee for the shoot, the buyout for the use of the film. The buyout often exceeds the fee, and forgetting it is the costliest mistake in a bid.

• Cost the buyout by media (TV, digital, social, OOH, cinema, print, radio), territory and duration — the amount goes into the quote.
• Place your talent options and track them: open, exercised, expired, dropped.
• Never re-run out of rights: every buyout carries an end date, and a dashboard across all your jobs warns you about deadlines.

The deliverables matrix

A 30s, a 15s, a 6s, in 16:9 and 9:16, by language and by claim: those versions cost money, and it's the line bids underestimate most. You declare them in a matrix, and every addition updates the quote with no re-keying. The master doesn't count: its post-production is already in the quote.

The shoot and the pitch

• The rate card covers recurring lines, and can be overridden project by project when the deal departs from it.
• The advertising call sheet carries the three principals — production, agency, advertiser — each with their own address and contacts.
• The production book assembles itself from the project: treatment, locations, casting, shots, schedule, quote total. You freeze a version when you send it, which the recipient opens through a secure, revocable link.

The agency and the advertiser in the tool

Invite them as guests, to replace the parallel email chains.

Branded content is prepared like a commercial: same commission, same client, same usage rights. It therefore uses the same configuration.